Impact proudly sponsors 26th Lesbian and Gay film festival
Written by Fergus.Daly 06 / 03 / 2012
Over the years Impact has worked hard to ensure the success of numerous festivals …
… such as The London Design Festival, Create Arts Festival, London Jazz Festival and London Film Festival. And this year is set to be no different we’re currently in the process of delivering extensive campaigns for the Edinburgh International Festival, The Brighton Festival and Brighton Fringe Festival.
One of the festivals Impact looks forward to working with every year is the Lesbian & Gay Film Festival. Our involvement with LLGFF stretches back over 10 years, which makes it feel like a very dear old friend so we are very proud to be able to sponsor this event once again.
Hosted at the BFI on the Southbank, the festival runs from 19th of March until 1st April and not only showcases the best in queer cinema from around the globe but also holds a number of social and industry events over the 10 day period.
Now in its 26th year, this year’s theme is Explode Your Expectations and looking at the sheer diversity of the programming it most certainly does what it says on the tin. With a variety of star studded features, shorts, archive and experimenta there really is something for everyone here.
One of the prominent strands this year is documentaries, which have taken a distinctly musical turn. Straying from the musical mainstream these fascinating documentaries tell the stories of glam rockers, country singers, grunge drummers and even industrial rock pioneers.
Impact has worked closely with the festival’s marketing team to create a considered and targeted campaign covering London and the Southeast, stretching from Soho to Brighton and beyond.
The campaign combines a range of Impact’s Print Display services including brochure distribution to key Networks and Target Runs reaching film-lovers and the gay community and a series of Community Runs to pinpoint key geographical areas.
So in the unlikely event that you have not yet stumbled upon one of the thousands of brochures displayed in eye-catching custom-built holders in venues all over London and the Southeast, you can access the programme online at www.bfi.org.uk/llgff