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It’s Wicked to be green!

Written by Marliese Andexer 20 / 02 / 2013

Back in 2003, when zero emissions vehicles were a relatively new presence on London’s streets, Impact was the first UK based distribution company to embrace this environmentally-friendly technology by making significant investment in electric vehicles to reduce our carbon footprint.

Wicked Van Wrap "Going Green. For Good."

Fast forward 10 years and when the fleet needs to expand to cope with the increasing demands of our print display customers our first choice is still electric.

We offer vinyl-wrapping opportunities on all our vehicles but to celebrate a decade of eco-friendly business, for our latest purchase we knew we needed to find a partner for whom being green is central to their brand values.

With this in mind, we approached our friends at marketing agency Dewynters, to offer them the van for hit West End musical Wicked whose message ‘Going Green. For Good’ would sit perfectly on the livery of our green machine.  As if they needed any further convincing, we were able to inform them that as zero emissions vehicles are congestion charge-exempt, we could guarantee that the Wicked van would be in daily use in Central London, particularly in tourist hotspots such as the West End and South Bank areas, for maximum visibility by their target audience.

Naturally the producers of Wicked jumped at the opportunity so the Dewynters design department produced some stunning artwork bearing the legend ‘It’s Wicked to be Green’ which was turned into a full vinyl wrap by the team at Raccoon.

We’re all delighted with the final result: an eye-catching mobile advertisement for a hit show in the form of a van that’s green on the inside and the outside!

For more information on van-wrapping opportunities contact emma@impactideas.co.uk or call us on 020 7729 5978.

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