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Jonathan Ross rolls along

Written by Marliese Andexer 30 / 05 / 2013

THE BRIEF

The Menier Chocolate Factory commissioned us to document Jonathan Ross’s meeting with the cast and director of West End musical Merrily We Roll Along. We were also asked to use YouTube advertising to distribute the video to potential audiences.

THE CAMPAIGN

The primary pieces of content were a three minute and five minute edit for the production’s website and social media channels. We also produced a 30 second edit that we seeded on YouTube advertising. We targeted audiences interested in the performing arts in London and the South East.

THE RESULT

  • Over 10,000 organic views on YouTube
  • 27,000 paid views with YouTube advertising
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