Impact teams up with The Audience Agency
Written by Emma Clements 22 / 09 / 2015
Impact teams up with The Audience Agency to deliver tactical marketing solutions
Audience Finder is a national audience data and development programme that enables cultural organisations to share, compare and apply insight, funded by the National Lottery through Arts Council England. It uses a new population profiling tool, Audience Spectrum, which builds on the benefits of previous industry-specific segmentation systems (such as the Arts Council’s Arts Audiences: Insight) but adds the geo-locatable advantage of Experian’s Mosaic classification.
The Audience Agency’s recent announcement that these powerful resources are now available free of charge to all cultural organisations is game-changing for the sector, allowing in-depth understanding of existing and potential audiences, regardless of your organisation’s size or budget.
From print-based marketing campaigns created using the Audience Spectrum profiling tool, to experiential campaigns created using Audience Finder, Impact’s expert account managers can help you translate data and insight into practical and effective marketing activity.
In the coming weeks, The Audience Agency is hosting a series of workshops to help cultural organisations to make the most of Audience Finder. Impact staff will be on hand at these events to discuss ways in which you can deploy these tools and resources to develop audiences through successful, targeted marketing campaigns.
To talk to Impact about creative marketing services call Chris on 020 7729 5978.