Impact Ideas


Impact teams up with The Audience Agency

Written by Emma Clements 22 / 09 / 2015

Impact teams up with The Audience Agency to deliver tactical marketing solutions

Impact is delighted to announce a new partnership with The Audience Agency, allowing us to develop a range of marketing services based on Audience Spectrum and Audience Finder.

Audience Finder is a national audience data and development programme that enables cultural organisations to share, compare and apply insight, funded by the National Lottery through Arts Council England. It uses a new population profiling tool, Audience Spectrum, which builds on the benefits of previous industry-specific segmentation systems (such as the Arts Council’s Arts Audiences: Insight) but adds the geo-locatable advantage of Experian’s Mosaic classification.

The Audience Agency’s recent announcement that these powerful resources are now available free of charge to all cultural organisations is game-changing for the sector, allowing in-depth understanding of existing and potential audiences, regardless of your organisation’s size or budget.

Audience Finder dashboard

From print-based marketing campaigns created using the Audience Spectrum profiling tool, to experiential campaigns created using Audience Finder, Impact’s expert account managers can help you translate data and insight into practical and effective marketing activity.

In the coming weeks, The Audience Agency is hosting a series of workshops to help cultural organisations to make the most of Audience Finder. Impact staff will be on hand at these events to discuss ways in which you can deploy these tools and resources to develop audiences through successful, targeted marketing campaigns.

For an introduction to Audience Spectrum click here or go to to register free for Audience Finder.

To talk to Impact about creative marketing services call Chris on 020 7729 5978.

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