The 800th Lord Mayor’s Show
Written by Marliese Andexer 05 / 11 / 2015
Here at Impact, we are thrilled to be working on the Lord Mayor’s Show during its 800th anniversary year. On Saturday 14th November, the highly anticipated carnival returns to London and promises to be even bigger than ever, with a 7000-strong procession marching proudly from the medieval streets of the Square Mile to regal Westminster.
This year, maritime expert Alderman Jeffrey Mountevans has been elected as the 688th Lord Mayor of the City of London, who serves as the global ambassador for UK-based financial and business services. The Lord Mayor’s Show will be his first public engagement.
Since 1215, thanks to the ancient paranoia of King John, every newly-elected Lord Mayor must leave the safety of the City and travel over three and a half miles to swear loyalty to the Crown. With 155 participating organisations hailing from all over the UK and reaching as far as China and Mexico, this year’s Show demonstrates exactly why London is widely regarded as the most cosmopolitan city in the world.
Over the centuries, this journey from Bank to Aldwych has become London’s favourite street party, with hundreds of thousands of people lining the streets to watch. This year’s pageant includes 173 horses, 140 vehicles, Taiko drummers, vintage steamrollers, tractors, fire engines, armoured vehicles, the Batmobile, Noah’s Ark and a tank…
To celebrate the Lord Mayor’s Show’s 800th anniversary, the world-famous St. Mary-le-Bow church bells will ring out a special 800-change at noon, with more than a nod to the fairy-tale of Dick Whittington. The new Lord Mayor completes his first day in office with a magnificent fireworks display over the Thames at 5.15pm.
Impact have been commissioned to help provoke buzz and anticipation around the 2015 Lord Mayor’s Show. Combining our popular print and experiential services, this campaign provides maximum coverage across our comprehensive London and South-East print display networks, from the heart of London all the way to Kent and Surrey.
In addition, we’re running highly-targeted activity across the City of London. Our energetic promo team, dressed in very snazzy branded jackets, will distribute print from hand-to-hand at locations including Leadenhall Market, Liverpool Street Station and the Tower of London. We’ll also be completing online outreach through our social media channels, website and e-newsletter.
The day is fast approaching and we’re really looking forward to joining in the festivities! For further information about the event, visit the Lord Mayor’s Show website, and you can also tweet about it using #LMS800. It’s a spectacle not to be missed and we hope to see lots of you there!
To find out how we can help you get the attention of your audiences, get in touch with us at hello@impactideas.co.uk or call 0207 729 5978 today.
