Word Of Mouth
To promote contemporary dance show Out of the Shadow to the general public of Brighton, focusing on conveying the originality and energy of the piece.
It was decided that the show’s visual distinctiveness was such a strong selling point that we needed people to ‘see it to believe it’. We loaded the promotional trailer for Out of the Shadow onto a tablet and sent our staff out on the streets of Brighton to get people buzzing. Our team of two moved around the busiest spots of town engaging people in conversation about the show, handing out print and whenever possible, showing them the trailer.
- 150+ quality interactions
- 1000+ leaflets distributed