Brighton Festival 2011

This year’s internationally renowned Brighton Festival offered a powerful and exciting programme of cultural events in celebration of guest director Aung San Suu Kyi and her quest for peace and freedom in Burma. The themes of freedom and liberty were expressed through music, dance, circus, theatre, art, film, talks and many fantastic free outdoor events for all ages by local and international artists and performers.

Aung San Suu Kyi - Guest director Brighton festival 2011

The Festival Brochure, a comprehensive guide to what’s on, forms an essential part of the marketing strategy for the Festival as a whole. Impact’s brief was to distribute 135,000 brochures over a 13 week period to a wide range of prospective audiences in Brighton, Sussex and beyond.

Using customised, festival-branded cardboard holders, Impact secured display opportunities in over 2500 venues in Brighton and Sussex, ensuring that residents, visitors and tourists were able to avail themselves of a guide to the hottest tickets in town. Strategically positioned dumpbins, with a larger capacity, in high-footfall locations such as train stations, supermarkets and shopping centres guaranteed brochures were permanently available and visibility remained high at all times.

In addition to the brochure campaign, Impact distributed show-specific leaflets to carefully selected target groups across Sussex; highlights leaflets across London; posters and stickers to cafes and retailers across Brighton.

Throughout the process Impact worked closely with the Brighton Festival marketing team, sharing knowledge and experience to deliver an unrivalled service.

We’re proud to report that this year’s Festival campaign was our most successful to date, creating widespread awareness of the programme of events and, most importantly, contributing to fantastic ticket sales.

To find out more about how we can help you promote your event please email Rebecca Cooke rebecca@impactideas.co.uk or call 020 7729 5978 today!

Impact’s innovative marketing campaigns are tailored to suit each customer’s unique requirements, with the same market-leading service for every job, big or small.

Our work varies from traditional print display to multi-layered, co-ordinated campaigns comprising word-of-mouth marketing, community engagement and themed promotions.
Here is a small selection of the innovative, high-profile projects we have delivered for our clients to give an idea of what we can do. But don’t forget – every job is different and your campaign will be created just for you!