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CASE STUDY

Word of Mouth

THE BRIEF

To promote the British Heart Foundation’s annual flagship event, the London to Brighton Night Ride, and convince people to take part and raise money for the charity.

a collage of images with people holding london to brighton bike ride leaflets

THE CAMPAIGN

Knowing from previous campaigns that audiences often need a little more persuasion when it comes to charity fund raisers, we sent a team of cycling loving Promos to park, communal areas, cafes and pubs across London to engage in some word-of-mouth activity.

The Promos were fully briefed and told to start conversations amongst groups about the event. Therefore, lending the campaign a self-perpetuating edge as friends discussed entering once the Promos had left.

Wearing branded British Heart Foundation clothing and armed with facts, figures and a friendly tone, the Promos approached people relaxing in the sun and, more importantly, people who had stopped for a rest mid bike ride.

Alongside the word of mouth campaigns we simultaneously ran poster, hand out and leaflet distribution campaigns to spread the word.

THE RESULT

  • 350 unique interactions over 12 hours.
  • Nearly 30,000 leaflets distributed through hand to hand activity.
  • 2,925 posters displayed across London.

To find out more about our services contact hello@impactideas.co.uk or call 0207 613 8400 today.

Impact’s innovative marketing campaigns are tailored to suit each customer’s unique requirements.

Our partnership with The Audience Agency enables our account managers to translate your insights and objectives into tactical marketing campaigns.

Our work varies from traditional print display to multi-layered, co-ordinated campaigns comprising word-of-mouth marketing, community engagement and themed promotions.

Here is a small selection of the innovative, high-profile projects we have delivered for our clients to give an idea of what we can do.

Visit our video production website to see our film work.

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