To promote ten different family orientated arts and culture events to parents and children during the summer holidays.
Using our popular InfoBag service, we grouped all ten promotional offers into one stylish and appealing package. Our clients included Disney, Dewynters, Madame Tussards and the Polka Theatre and we used the cross-promotion available with the InfoBags to push each client individually as well as a group.
After designing an eye-catching and appealing InfoBag cover, we selected three family friendly events – Bounce Festival, Lollibop Festival and BBC Proms Family Matinee – and sent our bubbliest, friendliest Promos down to interact with the public and distribute the InfoBags.
At each event we sent four members of the Promotional Team, including a senior team leader, and all our staff were provided with branded clothing, fully briefed and given clear instructions on target audience and message.
30,000 units of print distributed over the three events.
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