Impact Ideas

Close
Close
CASE STUDY

Print Distribution

The Brief

To promote ten different family orientated arts and culture events to parents and children during the summer holidays.

An impact promo hands leaflet to a family on street

The Campaign

Using our popular InfoBag service, we grouped all ten promotional offers into one stylish and appealing package. Our clients included Disney, Dewynters, Madame Tussards and the Polka Theatre and we used the cross-promotion available with the InfoBags to push each client individually as well as a group.

After designing an eye-catching and appealing InfoBag cover, we selected three family friendly events – Bounce Festival, Lollibop Festival and BBC Proms Family Matinee – and sent our bubbliest, friendliest Promos down to interact with the public and distribute the InfoBags.

At each event we sent four members of the Promotional Team, including a senior team leader, and all our staff were provided with branded clothing, fully briefed and given clear instructions on target audience and message.

The Result

30,000 units of print distributed over the three events.

To find out more about our services contact hello@impactideas.co.uk or call 0207 613 8407 today.

Impact’s innovative marketing campaigns are tailored to suit each customer’s unique requirements.

Our partnership with The Audience Agency enables our account managers to translate your insights and objectives into tactical marketing campaigns.

Our work varies from traditional print display to multi-layered, co-ordinated campaigns comprising word-of-mouth marketing, community engagement and themed promotions.

Here is a small selection of the innovative, high-profile projects we have delivered for our clients to give an idea of what we can do.

Visit our video production website to see our film work.

Contact Us
Pitcairn
Digital

Pitcairn

We implemented a multi-stranded digital campaign for Pitcairn at Chichester Festival...

Promotional Activity
Promotions

Promotional Activity

THE BRIEF To promote Selma, the Oscar nominated biopic of Dr Martin Luther King, to...

Brand Awareness
Promotions

Brand Awareness

We worked alongside the WWF to coordinate a team of pandas on bikes for a...

Targeted Coverage
Print

Targeted Coverage

Produced four times each year, the Horniman’s What’s On Guide is a key marketing tool...

YouTube Advertising
Digital

YouTube Advertising

See how we used YouTube to spread the National Theatre's Connections festival online and connected...

Word of Mouth
Promotions

Word of Mouth

Impact was tasked with promoting the British Heart Foundation’s annual flagship event, the London to...

Student Outreach
Promotions

Student Outreach

Focusing on the universities of central London, including UCL and London South Bank University, two...

Print Distribution
Print

Print Distribution

Using our popular InfoBags, we promoted ten different family orientated events to parents...

Hotel Ambassadors
Promotions

Hotel Ambassadors

We directly communicate with high class tourists and international business people through our Hotel...

Data Capture
Promotions

Data Capture

Armed with iPads and smiles, two friendly, film-buff Promos were sent down to the BFI...

Poster Display
Print

Poster Display

See how we covered London in posters for smash hit musical Once - targeting as...

Print Distribution
Print

Print Distribution

The campaign was divided into two strands, pre- and post-opening, with a different DL leaflet...

South East Coverage
Print

South East Coverage

See how we helped promote England’s largest curated arts festival and distribute Brighton Festival’s 76...

Street Team Video
Promotions

Street Team Video

The Roundhouse Street Team decided on a scripted video to promote the upcoming Circus Fest...

Word Of Mouth
Promotions

Word Of Mouth

We were tasked with promoting contemporary dance show Out of the Shadow to the general...

Interactive
Promotions

Interactive

Our challenge was to engage a local audience that does not regularly attend the ballet...

South East Coverage
Print

South East Coverage

Using various strands , our aim was to increase visitor numbers at the Brighton Sea...

LET’S TALK.

If you’d like to know more about Impact, please give us a ring, drop us an email below or send a pigeon to…

IMPACT
Tuscany Wharf
4b Orsman Road
London N1 5QJ

Tel: + 44 (0) 207 729 5978