Impact Ideas

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CASE STUDY

Targeted Coverage

THE BRIEF

To draw visitors from across South East London to the family-friendly Horniman Museum in Forest Hill.
A walrus on a platform in a museum

THE CAMPAIGN

Produced four times each year, the Horniman’s What’s On Guide is a key marketing tool which lists all the events, activities and exhibitions taking place in the museums and gardens.

Impact’s campaign incorporates a range of services including Families Plus to reach the core family market, coupled with distribution via our Liberal Opinions and Cultural East networks to target key demographics living in South and East London.

Finally, a bespoke network reaches new audiences and communities who now have easy access to the Horniman thanks to public transport links afforded by the new East London Overground.

THE RESULT

  • 12,000 guides distributed.
  • 860,000 visitors to the Horniman Museum in the last 12 months – their most successful year ever.
  • Strong relationships built with a wide network of display outlets across London and the South East.

To find out more about our services contact hello@impactideas.co.uk or call 0207 613 8400 today.

Impact’s innovative marketing campaigns are tailored to suit each customer’s unique requirements.

Our partnership with The Audience Agency enables our account managers to translate your insights and objectives into tactical marketing campaigns.

Our work varies from traditional print display to multi-layered, co-ordinated campaigns comprising word-of-mouth marketing, community engagement and themed promotions.

Here is a small selection of the innovative, high-profile projects we have delivered for our clients to give an idea of what we can do.

Visit our video production website to see our film work.

Contact Us
Pitcairn
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Pitcairn

We implemented a multi-stranded digital campaign for Pitcairn at Chichester Festival...

Promotional Activity
Promotions

Promotional Activity

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Brand Awareness
Promotions

Brand Awareness

We worked alongside the WWF to coordinate a team of pandas on bikes for a...

Targeted Coverage
Print

Targeted Coverage

Produced four times each year, the Horniman’s What’s On Guide is a key marketing tool...

YouTube Advertising
Digital

YouTube Advertising

See how we used YouTube to spread the National Theatre's Connections festival online and connected...

Word of Mouth
Promotions

Word of Mouth

Impact was tasked with promoting the British Heart Foundation’s annual flagship event, the London to...

Student Outreach
Promotions

Student Outreach

Focusing on the universities of central London, including UCL and London South Bank University, two...

Print Distribution
Print

Print Distribution

Using our popular InfoBags, we promoted ten different family orientated events to parents...

Hotel Ambassadors
Promotions

Hotel Ambassadors

We directly communicate with high class tourists and international business people through our Hotel...

Data Capture
Promotions

Data Capture

Armed with iPads and smiles, two friendly, film-buff Promos were sent down to the BFI...

Poster Display
Print

Poster Display

See how we covered London in posters for smash hit musical Once - targeting as...

Print Distribution
Print

Print Distribution

The campaign was divided into two strands, pre- and post-opening, with a different DL leaflet...

South East Coverage
Print

South East Coverage

See how we helped promote England’s largest curated arts festival and distribute Brighton Festival’s 76...

Street Team Video
Promotions

Street Team Video

The Roundhouse Street Team decided on a scripted video to promote the upcoming Circus Fest...

Word Of Mouth
Promotions

Word Of Mouth

We were tasked with promoting contemporary dance show Out of the Shadow to the general...

Interactive
Promotions

Interactive

Our challenge was to engage a local audience that does not regularly attend the ballet...

South East Coverage
Print

South East Coverage

Using various strands , our aim was to increase visitor numbers at the Brighton Sea...

LET’S TALK.

If you’d like to know more about Impact, please give us a ring, drop us an email below or send a pigeon to…

IMPACT
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Tel: + 44 (0) 207 729 5978