To draw visitors from across South East London to the family-friendly Horniman Museum in Forest Hill.
Produced four times each year, the Horniman’s What’s On Guide is a key marketing tool which lists all the events, activities and exhibitions taking place in the museums and gardens.
Impact’s campaign incorporates a range of services including Families Plus to reach the core family market, coupled with distribution via our Liberal Opinions and Cultural East networks to target key demographics living in South and East London.
Finally, a bespoke network reaches new audiences and communities who now have easy access to the Horniman thanks to public transport links afforded by the new East London Overground.
- 12,000 guides distributed.
- 860,000 visitors to the Horniman Museum in the last 12 months – their most successful year ever.
- Strong relationships built with a wide network of display outlets across London and the South East.
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