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CASE STUDY

YouTube Advertising

THE BRIEF

To generate awareness of the 2014 National Theatre Connections Festival among young people around London, and those engaged in youth theatre.

THE CAMPAIGN

We seeded the Festival trailer on YouTube using the TrueView advertising format in the two weeks running up to the festival. Focusing exclusively on London we targeted a variety of interests around education, the arts, and youth theatre.

THE RESULT

Including agency fees and ad spend the entire campaign cost £800 and achieved:

73,772 impressions (users watch at least five seconds of the ad)

5,419 views

1,084 clicks to the website from the ad

To find out more about our services contact hello@impactideas.co.uk or call 0207 613 8407 today.

Impact’s innovative marketing campaigns are tailored to suit each customer’s unique requirements.

Our partnership with The Audience Agency enables our account managers to translate your insights and objectives into tactical marketing campaigns.

Our work varies from traditional print display to multi-layered, co-ordinated campaigns comprising word-of-mouth marketing, community engagement and themed promotions.

Here is a small selection of the innovative, high-profile projects we have delivered for our clients to give an idea of what we can do.

Visit our video production website to see our film work.

Contact Us
Pitcairn
Digital

Pitcairn

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Promotional Activity
Promotions

Promotional Activity

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Brand Awareness
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Brand Awareness

We worked alongside the WWF to coordinate a team of pandas on bikes for a...

Targeted Coverage
Print

Targeted Coverage

Produced four times each year, the Horniman’s What’s On Guide is a key marketing tool...

London Coverage
Print

London Coverage

See how we covered London in 50,000 BBC Proms 2014 Mini Guides earlier this...

YouTube Advertising
Digital

YouTube Advertising

See how we used YouTube to spread the National Theatre's Connections festival online and connected...

Word of Mouth
Promotions

Word of Mouth

Impact was tasked with promoting the British Heart Foundation’s annual flagship event, the London to...

Student Outreach
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Student Outreach

Focusing on the universities of central London, including UCL and London South Bank University, two...

Print Distribution
Print

Print Distribution

Using our popular InfoBags, we promoted ten different family orientated events to parents...

Hotel Ambassadors
Promotions

Hotel Ambassadors

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Data Capture
Promotions

Data Capture

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Community Pulse
Print

Community Pulse

Using a small and experienced team of Promos, we created five bespoke Community Pulse distribution...

Poster Display
Print

Poster Display

See how we covered London in posters for smash hit musical Once - targeting as...

Print Distribution
Print

Print Distribution

The campaign was divided into two strands, pre- and post-opening, with a different DL leaflet...

South East Coverage
Print

South East Coverage

See how we helped promote England’s largest curated arts festival and distribute Brighton Festival’s 76...

Street Team VIdeo
Promotions

Street Team VIdeo

The Roundhouse Street Team decided on a scripted video to promote the upcoming Circus Fest...

FLASHMOB
Promotions

FLASHMOB

Impact worked with WWF to help create and organise a flashmob involving 60 dancing pandas...

Word Of Mouth
Promotions

Word Of Mouth

We were tasked with promoting contemporary dance show Out of the Shadow to the general...

Interactive
Promotions

Interactive

Our challenge was to engage a local audience that does not regularly attend the ballet...

South East Coverage
Print

South East Coverage

Using various strands , our aim was to increase visitor numbers at the Brighton Sea...

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