To generate awareness of the 2014 National Theatre Connections Festival among young people around London, and those engaged in youth theatre.
We seeded the Festival trailer on YouTube using the TrueView advertising format in the two weeks running up to the festival. Focusing exclusively on London we targeted a variety of interests around education, the arts, and youth theatre.
Including agency fees and ad spend the entire campaign cost £800 and achieved:
73,772 impressions (users watch at least five seconds of the ad)
1,084 clicks to the website from the ad
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