To cover London in posters for smash hit musical Once – targeting as many boroughs as possible as well as key orbital, commuter towns.
With our extensive knowledge of London, we created a complete and comprehensive campaign that would cover every corner of the city. The aim of the campaign was to completely blanket as many locations as possible and achieve maximum visibility. Using our core poster distribution team, we targeted cultural hot spots and high footfall hangouts. On average, we distributed upwards of 200 posters a day and covered the entire of London in less than three weeks. We provided the client, Dewynters, with extensive feedback reports including complete venue lists and photographs of the Once poster in situ.
• 3,125 posters distributed.
• 60 areas covered including Soho, Covent Garden, Shoreditch and South Bank.
• Once remains one of the most successful and popular musicals on the West End, currently taking bookings until July 2015.
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