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CASE STUDY

Poster Display

THE BRIEF

To cover London in posters for smash hit musical Once – targeting as many boroughs as possible as well as key orbital, commuter towns.

THE CAMPAIGN

With our extensive knowledge of London, we created a complete and comprehensive campaign that would cover every corner of the city. The aim of the campaign was to completely blanket as many locations as possible and achieve maximum visibility. Using our core poster distribution team, we targeted cultural hot spots and high footfall hangouts. On average, we distributed upwards of 200 posters a day and covered the entire of London in less than three weeks. We provided the client, Dewynters, with extensive feedback reports including complete venue lists and photographs of the Once poster in situ.

A Photo Collage of Once the Musical posters displayed in venues

THE RESULT

• 3,125 posters distributed.
• 60 areas covered including Soho, Covent Garden, Shoreditch and South Bank.
• Once remains one of the most successful and popular musicals on the West End, currently taking bookings until July 2015.

To find out more about our services contact hello@impactideas.co.uk or call 0207 613 8407 today.

Impact’s innovative marketing campaigns are tailored to suit each customer’s unique requirements.

Our partnership with The Audience Agency enables our account managers to translate your insights and objectives into tactical marketing campaigns.

Our work varies from traditional print display to multi-layered, co-ordinated campaigns comprising word-of-mouth marketing, community engagement and themed promotions.

Here is a small selection of the innovative, high-profile projects we have delivered for our clients to give an idea of what we can do.

Visit our video production website to see our film work.

Contact Us
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