Rocket to The Moon – National Theatre

The opening weekend of the Festival of Britain provided the perfect backdrop to promote Rocket to the Moon to the hundreds of Londoners and domestic visitors strolling along the Queen’s Walk, and a smile, a bubbly greeting and a couple of dramatic costumes was all it took to distribute the leaflets and engage with the public effectively.

The glorious sunny weather also contributed to a very positive response from the audience, who were always happy to take a leaflet, talk about the production and often ask to pose for a picture, intrigued by the period costumes and elegant attire of Gemma and Gabrielle.

Over 5,000 postcards were handed out throughout the day; Everyone knew about the National Theatre and lots of people we spoke to were avid theatre-goers and very responsive, friendly and chatty as they were genuinely interested in what we were promoting.

‘It was a very nice, busy afternoon. After getting changed in the theatre, we stood just outside, on the main stretch of the South Bank. Flyers were going out very quickly, not much persuasion needed. Many people were interested in the show, so I gave them as much info as I could.’ Gemma, Street Team Officer undertaking both shifts

To find out more about our costumed promotions please email Claudio Giambrone at claudio@impactideas.co.uk or call 020 7729 5978.

Impact’s innovative marketing campaigns are tailored to suit each customer’s unique requirements, with the same market-leading service for every job, big or small.

Our work varies from traditional print display to multi-layered, co-ordinated campaigns comprising word-of-mouth marketing, community engagement and themed promotions.
Here is a small selection of the innovative, high-profile projects we have delivered for our clients to give an idea of what we can do. But don’t forget – every job is different and your campaign will be created just for you!