South East Coverage
To increase general visitor numbers and generate awareness of their newest attraction, the Octopus Garden.
We delivered brochures to our established distribution networks across Brighton and Sussex. It gave a commanding visual presence for the start of their new season and enabled Sea Life Brighton to reach the wide range of demographics required. Venues we delivered to included cafés, pubs, hotels, community centres, libraries, tourist information centres and schools.
Distribution mainly focused on Brighton in order to reach the thousands of tourists travelling to the city every week. This included Hand to Hand distribution, with shifts scheduled during peak weekend hours at Brighton Station. Our lively Promotional Staff put brochures directly into the hands of potential visitors while up-selling the new feature of the attraction, the Octopus Garden, through Word of Mouth.
As the campaign progressed throughout the year, distribution was deliberately reduced to prevent over-saturation and ensure a considered presence. However, brochures remained topped up to maintain and reinforce brand recognition throughout the region.
- 97,000 brochures distributed to over 1,000 venues.
- 4,000 brochures distributed via Hand-to-Hand with over 250 personal interactions.
- Record breaking tickets sales for Sea Life Brighton in 2013.