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CASE STUDY

South East Coverage

THE BRIEF

To increase general visitor numbers and generate awareness of their newest attraction, the Octopus Garden.

a woman walking in the aquarium with fish all around

THE CAMPAIGN

We delivered brochures to our established distribution networks across Brighton and Sussex.  It gave a commanding visual presence for the start of their new season and enabled Sea Life Brighton to reach the wide range of demographics required.  Venues we delivered to included cafés, pubs, hotels, community centres, libraries, tourist information centres and schools. 

Distribution mainly focused on Brighton in order to reach the thousands of tourists travelling to the city every week.  This included Hand to Hand distribution, with shifts scheduled during peak weekend hours at Brighton Station. Our lively Promotional Staff put brochures directly into the hands of potential visitors while up-selling the new feature of the attraction, the Octopus Garden, through Word of Mouth.

As the campaign progressed throughout the year, distribution was deliberately reduced to prevent over-saturation and ensure a considered presence.  However, brochures remained topped up to maintain and reinforce brand recognition throughout the region.

THE RESULT

  • 97,000 brochures distributed to over 1,000 venues.
  • 4,000 brochures distributed via Hand-to-Hand with over 250 personal interactions.
  • Record breaking tickets sales for Sea Life Brighton in 2013.

For more information on our Print Display and other marketing services in the South East please contact Rebecca on 07944865711 or email rebecca@impactideas.co.uk

Impact’s innovative marketing campaigns are tailored to suit each customer’s unique requirements.

Our partnership with The Audience Agency enables our account managers to translate your insights and objectives into tactical marketing campaigns.

Our work varies from traditional print display to multi-layered, co-ordinated campaigns comprising word-of-mouth marketing, community engagement and themed promotions.

Here is a small selection of the innovative, high-profile projects we have delivered for our clients to give an idea of what we can do.

Visit our video production website to see our film work.

Contact Us
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If you’d like to know more about Impact, please give us a ring, drop us an email below or send a pigeon to…

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