To promote Selma, the Oscar nominated biopic of Dr Martin Luther King, to black and religious communities in London through Print Display and experiential activity.
Relevant, high footfall events were researched and a schedule of promotional activity surrounding these events created. We sent our Promo Team members, who were fully briefed on the campaign, to Martin Luther King talks and discussions and to Jazz music events to start conversations with the target audience and raise awareness for the film.
Further to this, a bespoke distribution network was created for the Selma flyers, targeting Afro Caribbean venues across the city. The flyers were placed in prominent positions in the venues to ensure maximum visibility and promote audience interaction and conversion.
“This shift went really well. The people leaving the debate and Q&A on Martin Luther King were really receptive. The print actually sparked several conversations about the events of the time as people walked away, so it was really effective in engaging people. Quite a few people wanted to take extra postcards to take to church or to give to friends.” – Feedback from Georgie, a Senior Promo, after a shift at ‘Martin Luther King’s Dream’ at St Paul’s Cathedral.
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