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CASE STUDY

Hotel Ambassadors

THE BRIEF

To continually promote the British Museums permanent and temporary exhibitions to high spend tourists and international business people, ensuring that the guests are well informed about what to expect.

An impact hotel ambassador at concierge desk

THE CAMPAIGN

Using our popular Hotel Ambassadors service we sent Promos Liz and Chelsey to four and five star hotels around London to chat to concierges at the luxury hotels.

Over the past two years, Impact has built up solid and meaningful relationships with concierges in hotels across London and many of them look forward to Liz and Chelsey’s visits.

For each campaign, concierges at 50 hotels are provided with a bespoke fact sheet and a handful of flyers to pass onto guests who ask for local attractions or suggestions of what to do. Each hotel receives their information in a personalised and stylish envelope.

Our Project Managers worked with the British Museum to create an ideal group of hotels. Every two months Liz and Chelsey, who visit the exhibitions prior to the campaign, are they sent to talk to the concierges, many of whom they know on a first name basis, about what is currently showing.

The concierges then pass this information onto their guests, often handing over a piece of the print to seal the deal.

THE RESULT

 “The information about the British Museum’s Vikings exhibition was well received, and although most were aware that it was taking place, I was able to provide more in depth information about what was on offer. As always, the majority of the concierges that I spoke to were very complimentary about the Hotel Ambassadors service, often commenting on how useful the visits are for them.” – Chelsey

To find out more about our services contact hello@impactideas.co.uk or call 0207 613 8407 today.

Impact’s innovative marketing campaigns are tailored to suit each customer’s unique requirements.

Our partnership with The Audience Agency enables our account managers to translate your insights and objectives into tactical marketing campaigns.

Our work varies from traditional print display to multi-layered, co-ordinated campaigns comprising word-of-mouth marketing, community engagement and themed promotions.

Here is a small selection of the innovative, high-profile projects we have delivered for our clients to give an idea of what we can do.

Visit our video production website to see our film work.

Contact Us
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