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CASE STUDY

FLASHMOB

THE BRIEF

To gain exposure, encourage engagement and generate discussion about Earth Hour. The WWF wanted to create a visually arresting spectacle with a view to both raising awareness directly on location and creating a buzz around the event through social media channels, incorporating the activity into a global online campaign.

Collage of WWF panda flashmob

THE CAMPAIGN

We worked alongside the WWF to coordinate a flashmob of dancing pandas for a day of activity in London leading up to Earth Hour, targeting a series of iconic locations in and around one of the city’s highest footfall areas: the South Bank. The project managers, Lucy and Cameron, lead the campaign every step of the way, from delivering a creative concept to managing the event on the day, as well as teaching the pandas those all-important dance moves.

Over 4 hours our 60 strong flashmob visited Park Plaza Hotel, Jubilee Gardens, Westminster Bridge, and the Southbank Centre. Headed up by a charismatic team of actors and dancers from our Promo Team, they entertained the crowds with spontaneous performances while WWF branded staff got chatting to onlookers about Earth Hour. Between locations the pandas posed for selfies with members of the public, encouraging them to tweet the photos with the hashtag #passthepanda and take part in an international, online conversation about Earth Hour.

THE RESULT

The day’s activity resulted in press coverage from the Mirror Online, the Mail Online, the Daily Express, ITV News, and Mashable, with a total of 3250 shares across the articles.

The WWF’s photo album of the activity on Facebook received 2000 likes and 450 shares, while tweets relating to the event from WWF UK twitter account posted on the day received 460 retweets and 388 favourites collectively.

To find out more about our services contact hello@impactideas.co.uk or call 0207 613 8407 today.

Impact’s innovative marketing campaigns are tailored to suit each customer’s unique requirements.

Our partnership with The Audience Agency enables our account managers to translate your insights and objectives into tactical marketing campaigns.

Our work varies from traditional print display to multi-layered, co-ordinated campaigns comprising word-of-mouth marketing, community engagement and themed promotions.

Here is a small selection of the innovative, high-profile projects we have delivered for our clients to give an idea of what we can do.

Visit our video production website to see our film work.

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