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		<title>Launch of the IMPACT AWARD in association with Brighton Fringe</title>
		<description><![CDATA[Impact have enjoyed a long association with Brighton Festival Fringe, so we’re delighted to announce the 2012 Impact Award, which gives all Brighton Fringe participants the opportunity to win a £250 cash prize and £500 worth of free leaflet distribution from Impact by entering our competition to find this year’s best printed publicity. Companies appearing ...]]></description>
		<link>http://impactideas.co.uk/2012/01/launch-of-the-impact-award-in-association-with-brighton-fringe/</link>
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		<title>Impact South East &#8211; Giving something back!</title>
		<description><![CDATA[Impact&#8217;s South East distribution team visit hundreds of display venues across Kent and Sussex every week, without whose support we would be unable to offer our customers the exposure they need. To show our gratitude, Impact has teamed up with Brighton Dome, one of our most loyal customers, to give our display venues a chance ...]]></description>
		<link>http://impactideas.co.uk/2012/01/impact-south-east-giving-something-back/</link>
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		<title>Video marketing tips for beginners pt. 1</title>
		<description><![CDATA[Video marketing tips for beginners – 6 questions you really need to consider Part 1 Welcome to Impact Marketing’s beginners&#8217; tips on Video marketing! In this series of blog articles, we will equip you with the fundamentals to develop a successful video marketing strategy. In part 1 and 2 we’ll be looking at 6 essential aspects ...]]></description>
		<link>http://impactideas.co.uk/2011/12/video-marketing-tips-for-beginners-pt-1/</link>
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		<title>Video marketing tips for beginners pt. 2</title>
		<description><![CDATA[Video marketing tips for beginners - 6 questions you really need to consider Part 2 Welcome to part 2 of Impact Marketing’s  blog series &#8216;Video marketing tips for beginners&#8217;. In &#8216;Video marketing tips for beginners pt. 1&#8216;, we looked at the first three fundamental questions you will have to clarify before you get stuck in with ...]]></description>
		<link>http://impactideas.co.uk/2011/12/video-marketing-tips-for-beginners-pt-2/</link>
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		<title>Video marketing: the best types of videos to promote the Arts</title>
		<description><![CDATA[Video marketing: Which types of videos are best suited to promote the Arts, Culture and Leisure Industries? The single most important factor when it comes to online and video marketing &#8211; is great content! All SEO, social media and blogging strategies will be in vain if the content provided is not engaging with your target ...]]></description>
		<link>http://impactideas.co.uk/2011/12/video-marketing-the-best-types-of-videos-to-promote-the-arts/</link>
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		<title>YouTube optimisation tips: How to optimise your YouTube channel and videos for maximum exposure</title>
		<description><![CDATA[If you are just starting out with video marketing and you have decided that YouTube is the online platform you will want to use to host your videos, you will need to know some fundamental basics of how to optimise both your channel and your videos for SEO (Search Engine optimisation). Video SEO is at ...]]></description>
		<link>http://impactideas.co.uk/2011/12/youtube-optimisation-tips/</link>
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		<title>Review: Backbeat At London&#8217;s Duke of York Theatre</title>
		<description><![CDATA[Andrew Knott is an actor who I have grown up watching. From his first screen appearance as Dickon in the Secret Garden, then staring as Joe in Black Beauty and going on to appear in numerous soaps and dramas, including Coronation Street, Where the Heart Is and Spooks makes him a noted actor of my ...]]></description>
		<link>http://impactideas.co.uk/2011/11/backbeat-review/</link>
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		<title>The AMA Digital Marketing Day at Sadler’s Wells 10th November 2011</title>
		<description><![CDATA[This was my second visit to the AMA Digital Marketing Day at Sadler’s Wells and I gained real insight into the ways arts organisations can benefit from creating an online presence through social networking. Also more importantly the day offered useful tools on how to sustain a social network with meaningful content. Last year I ...]]></description>
		<link>http://impactideas.co.uk/2011/11/the-ama-digital-day/</link>
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		<title>Social Media for the Arts Industry</title>
		<description><![CDATA[We just finished our top tips for social media for business, but our friends at Impact asked us if we could look at what the Arts Industry should be doing. 1. Create vs. Participate in Discussions There are two approaches to social media, the majority of users in the social media space go about it by ...]]></description>
		<link>http://impactideas.co.uk/2011/10/social-media-for-the-arts-industry/</link>
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		<title>London Olympics 2012 – Are you ready?</title>
		<description><![CDATA[London will go into meltdown.  Traffic will be gridlocked, domestic visitors will stay at home, and nobody will be able to get into work. These are some of the fears that have been raised by Olympics organiser LOCOG and there are plenty more to add to the list. In such an uncertain environment what should arts ...]]></description>
		<link>http://impactideas.co.uk/2011/10/london-olympics-2012-are-you-ready/</link>
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