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		<title>No need to fear – videos in emails are safe!</title>
		<description><![CDATA[The integration of rich media such as videos in emails has been a technical issue for which professionals have been trying to find solutions for the past decade. As we know, video is one of the most engaging forms of communication marketers have at hand to date, however many industry professionals still challenge whether or ...]]></description>
		<link>http://impactideas.co.uk/2012/03/videos-in-emails-are-safe/</link>
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		<title>Impact PR surgery and networking event</title>
		<description><![CDATA[Networking can be one of the most powerful of marketing tactics to sustain and accelerate success for organisations.  Sometimes the best jobs come from word of mouth&#8230; So, at Impact South East, we knew holding a networking event for the arts would provide an excellent opportunity to meet like-minded arts professionals to share knowledge, ideas ...]]></description>
		<link>http://impactideas.co.uk/2012/03/impact-pr-surgery-and-networking-event/</link>
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		<title>The 2012 Olivier Awards with MasterCard</title>
		<description><![CDATA[The Olivier Awards with MasterCard is the biggest and most spectacular night in the British theatre calendar. This year the awards will take place at the Royal Opera House on 15 April. Play your part in deciding who wins the 2012 BBC Radio 2 Olivier Audience Award. Thousands of theatre fans have voted to reduce ...]]></description>
		<link>http://impactideas.co.uk/2012/03/the-2012-olivier-awards-with-mastercard/</link>
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		<title>Impact proudly sponsors 26th Lesbian and Gay film festival</title>
		<description><![CDATA[Over the years Impact has worked hard to ensure the success of numerous festivals &#8230; &#8230; such as The London Design Festival, Create Arts Festival, London Jazz Festival and London Film Festival. And this year is set to be no different we’re currently in the process of delivering extensive campaigns for the Edinburgh International Festival, The Brighton Festival ...]]></description>
		<link>http://impactideas.co.uk/2012/03/impact-proudly-sponsors-26th-lesbian-and-gay-film-festival-3/</link>
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		<title>Video marketing tips for beginners pt. 2</title>
		<description><![CDATA[Video marketing tips for beginners - 6 questions you really need to consider Part 2 Welcome to part 2 of Impact Marketing’s  blog series &#8216;Video marketing tips for beginners&#8217;. In &#8216;Video marketing tips for beginners pt. 1&#8216;, we looked at the first three fundamental questions you will have to clarify before you get stuck in with ...]]></description>
		<link>http://impactideas.co.uk/2012/03/video-marketing-tips-for-beginners-pt-2/</link>
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		<title>Paper has a greater impact than digital when it comes to emotions</title>
		<description><![CDATA[Leaflet distribution is so last millennium, right? Ultra-efficient digital marketing seems to gradually replace print marketing delivered by humans. It might be a little too soon to shut down the paper mills, though, according to a research study by branding agency Millward Brown. The study used fMRI brain scans to demonstrate that our brains process ...]]></description>
		<link>http://impactideas.co.uk/2012/03/paper-has-a-greater-impact-than-digital-when-it-comes-to-emotions/</link>
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		<title>Video marketing tips for beginners pt. 1</title>
		<description><![CDATA[Video marketing tips for beginners – 6 questions you really need to consider Part 1 Welcome to Impact Marketing’s beginners&#8217; tips on Video marketing! In this series of blog articles, we will equip you with the fundamentals to develop a successful video marketing strategy. In part 1 and 2 we’ll be looking at 6 essential aspects ...]]></description>
		<link>http://impactideas.co.uk/2012/03/video-marketing-tips-for-beginners-pt-1/</link>
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		<title>Launch of the IMPACT AWARD in association with Brighton Fringe</title>
		<description><![CDATA[Impact have enjoyed a long association with Brighton Festival Fringe, so we’re delighted to announce the 2012 Impact Award, which gives all Brighton Fringe participants the opportunity to win a £250 cash prize and £500 worth of free leaflet distribution from Impact by entering our competition to find this year’s best printed publicity. Companies appearing ...]]></description>
		<link>http://impactideas.co.uk/2011/12/launch-of-the-impact-award-in-association-with-brighton-fringe/</link>
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		<title>Video marketing: the best types of videos to promote the Arts</title>
		<description><![CDATA[Video marketing: Which types of videos are best suited to promote the Arts, Culture and Leisure Industries? The single most important factor when it comes to online and video marketing &#8211; is great content! All SEO, social media and blogging strategies will be in vain if the content provided is not engaging with your target ...]]></description>
		<link>http://impactideas.co.uk/2011/12/video-marketing-the-best-types-of-videos-to-promote-the-arts/</link>
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		<title>YouTube optimisation tips: How to optimise your YouTube channel and videos for maximum exposure</title>
		<description><![CDATA[If you are just starting out with video marketing and you have decided that YouTube is the online platform you will want to use to host your videos, you will need to know some fundamental basics of how to optimise both your channel and your videos for SEO (Search Engine optimisation). Video SEO is at ...]]></description>
		<link>http://impactideas.co.uk/2011/12/youtube-optimisation-tips/</link>
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