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Our monthly newsletter includes news, features and case-studies from within the industry written by our passionate marketing team.
Twitter Conquers Video – Veni, Vidi, Vine
April 9th 2013 was Vine’s lucky day – after a tumultuous and controversial 12 weeks...
The Culture Hive Buzz
It was a day of insider knowledge, good company and many, many canapés that marked...
Tourism Forecasts for 2013 – Here Comes The Sun (Maybe)
Last year London and the UK hosted what has been touted as one of the...
Designing print for display units – Infographic
You have just designed a beautiful piece of print to advertise your project. It is...
How to get noticed in the midst of the babble and excitement of a major festival?
For major events like the Brighton or Edinburgh Fringes, word of mouth, social media and...
Culture Segments – Infographic
In our recent article “Know Your Audience With Culture Segments” we gave an overview summary of...
It’s Wicked to be green!
Back in 2003, when zero emissions vehicles were a relatively new presence on London’s streets,...
In-yer-face marketing – you can’t shock me!
Shock tactics have been used in marketing and the arts for many years. Advertisers regularly...
Heard Through the Grape-Vyne
Since the early 90’s a sprawl of art galleries have been inhabiting the warehouses and...
Know Your Audience With Culture Segments
In the latest evolution of audience profiling systems, Culture Segments has bought a new perspective...
TrueView ads – a marketer’s dream come true
Online videos present a captivating and interactive way to engage web users, build brand awareness...
Print Is Not Dead! And Here’s Why…
Impact spoke to Charles Pertwee at Baddeley Brothers, a specialist printer which has been producing beautifully...
Impact proudly sponsors the 20th Raindance Film Festival!
For the first time this year, Impact is delighted to be sponsoring the “indie-est film...
AMA Conference 2012: Connected, Engaged, Inspired…and Exhausted!
Team Impact was out in force for the 2012 Arts Marketing Association Conference which took...
Impact South East works with The Jerwood Gallery
What would provide a much needed catalyst for cultural and economic regeneration along the East...
Promotional Staff 101: Creating the Dream Team
What is the secret behind a truly great Promotions Team? Having worked in the industry for...
The LinkedIn Twitter Divorce
After 3 years of content-sharing, it was announced this weekend that the seemless two-way Twitter...
It’s Seriously Silly – The Shoreditch Fringe 2012
Impact is delighted to be the official distribution partner and sponsor for the inaugural Shoreditch...
Easily create movies with Facebook
Facebook’s new Timeline Movie Maker Application transforms static images into an impressive promotional tool. As...
Impact PR surgery and networking event
Networking can be one of the most powerful of marketing tactics to sustain and accelerate...
The 2012 Olivier Awards with MasterCard
The Olivier Awards with MasterCard is the biggest and most spectacular night in the British...
Impact proudly sponsors 26th Lesbian and Gay film festival
Over the years Impact has worked hard to ensure the success of numerous festivals …...
Video marketing tips for beginners pt. 2
Video marketing tips for beginners - 6 questions you really need to consider Part 2 Welcome...
Paper has a greater impact than digital when it comes to emotions
Leaflet distribution is so last millennium, right? Ultra-efficient digital marketing seems to gradually replace print...
Video marketing tips for beginners pt. 1
Video marketing tips for beginners – 6 questions you really need to consider Part 1...
Launch of the IMPACT AWARD in association with Brighton Fringe
Impact have enjoyed a long association with Brighton Festival Fringe, so we’re delighted to announce...
Video marketing: the best types of videos to promote the Arts
The single most important factor when it comes to online and video marketing – is...
YouTube optimisation tips: How to optimise your YouTube channel and videos for maximum exposure
If you are just starting out with video marketing and you have decided that YouTube...
Impact South East – Giving something back!
Impact’s South East distribution team visits hundreds of display venues across Kent and Sussex every...
The AMA Digital Marketing Day at Sadler’s Wells 10th November 2011
This was my second visit to the AMA Digital Marketing Day at Sadler’s Wells and...
Social Media for the Arts Industry
We just finished our top tips for social media for business, but our friends at...
Top Tips for Email Marketing in the Arts industry
We have asked our friends at Lucidica to look at the Top Tips and pitfalls...
55th BFI London Film Festival
Now in its 55th successful year, the BFI London Film Festival returns to London from 12 to 27...