Campaign Planning

Whether you want to reach new audiences, build your brand awareness or simply put ‘bums on seats’ – we have the knowledge, the experience and the resources to help you achieve your marketing objectives.

Planning of leaflet distribution areas

The Impact team includes some of the finest minds in the arts-marketing world. This, coupled with access to a selection of innovative tools, resources and technologies, ensures that every campaign we create is tailored to meet the unique marketing needs of each customer. Your account manager will talk you through the entire process, from design and production of print to execution and delivery, guaranteeing that your promotional material will find its way into the right hands.

We use a wide range of resources, including Experian’s Demographics Online, which allows us to profile your audience data using the MOSAIC classification system and to identify key residential areas to shape your campaign. We also use TGI and National Office of Statistics Data to research particular demographics or ethnic groups. Impact can identify the most effective communication channels for you to create a bespoke campaign that will combine the best print-display opportunities with on-street promotions, Word-of-Mouth marketing and poster services.

Once your campaign has been booked, Impact’s back-office systems – including a state-of-the-art stock management database, vehicle tracking and GPS software, as well as sophisticated quality control and reporting tools – will ensure that we deliver accurate, effective results, on-time and on-budget.

Give our team a call today on 020 7729 5978 or email Daniel Storer on daniel@impactideas.co.uk