Video marketing
Video Marketing is a key tool for organisations planning to integrate Digital Marketing into their overall communications strategy.
Today’s audiences and customers are more empowered than ever. A dense jungle of online platforms allows internet users to be part of communities, engage with their chosen interest groups (including brands) and potentially influence the success or failure of a brand, product, service or show. Faster communication means that ideas are exchanged and trends developed at an ever-accelerating pace.
Video Marketing leverages all aspects of great online performance
- Good quality, relevant content
- Videos stimulate more senses than simple text or still images (not everyone responds to written information)
- Videos are enticing, create interest and curiosity
- Reach out to new audiences by targeted video optimisation
- Empower loyal audiences to become brand ambassadors – the viral effect
- Search engines love video! Google now shows videos on the search results pages
- YouTube is one of the fastest growing online communities with up to 48 hours of new video content being uploaded to the site every minute
Impact offers a professional and affordable video production service. Our in-house team works closely with you to create exciting HD content, from Vox Pops to bespoke promotional videos. We also give expert advice you on how to make the most of video in your existing online channels.
To discuss a project brief call us on 020 7729 5978 or email marliese@impactideas.co.uk today!
