Vox Pops – Spread the Buzz!
Vox Pops are a great way to spread the buzz about a show or offering from the real into the virtual world. Vox Pops bring your audiences’ experiences to life by allowing others to see their reactions and testimonials when they are at their most vibrant.
The advantages
- Further and deeper engagement of audiences
- Conveys real peoples’ genuine reactions making the experience interesting and memorable
- Strong initial and long term impact on viewers
- Technology allows distribution of the product to a wider audience through online channels including Email marketing, YouTube and FaceBook
IMPACT VOX POP PRODUCTIONS
The Impact Vox Pops service is delivered by a professional team with years of film experience and knowledge of the most up-to-date styles and techniques. A producer oversees and co-ordinates each project from the consultation stage to delivery. We establish the exact project requirements and location settings, devise an effective set of interview questions, and work closely with our clients to ensure filming is an enjoyable and smooth experience.
“We were really impressed with how you managed the process on the night.” Phil Newby, Head of Marketing at The Roundhouse
Most people are not used to being interviewed and for some it can be a daunting prospect. It is important to make interviewees feel comfortable and relaxed. Impact’s Vox Pops are always conducted by a dedicated interviewer who knows how to get the best out of people.
We aim to ensure maximum exposure and return from each Video Marketing product. Upon delivery of the high quality film, the producer advises on the best tricks and techniques for using YouTube and other social media channels to promote your video.
All videos are supplied in two formats: web ready HD and full HD resolution for your archive.
“We were sold out over the weekend and I think the video really helped us to achieve this – 66% of all clicks from the email to our full database were through to the Vox Pops film, which is excellent and once again demonstrates that both video and peer/social recommendations are absolutely key to booking decisions.” Phil Newby, Head of Marketing at The Roundhouse
Call us on 020 7729 5978 or email marliese@impactideas.co.uk to discuss your ideas!
